I know the title has nothing to do with the image but the name was the first thing that came to my mind while I was processing the image. Hulshoff is a furniture company and the young boy sitting under the sign has nothing to do with it, it was the youth and the stone (cement-block) which inspired the name. The philosopher's stone is a legendary substance, believed to be a means of making people younger, if not making them immortal as well as capable of turning inexpensive metals into gold. Photo By: Babak.